+2x
GMV vs YoY
Success stories
Wardah’s full-funnel Ramadan strategy: Combining branding and performance for maximum impact
As one of Indonesia’s leading beauty brands, Wardah executed a full-funnel Ramadan campaign spanning from Pre-Ramadan to Eid, strategically combining branding and performance initiatives to drive awareness and conversions throughout the festive period.
The brand kicked off with a Branded Mission for Wardah Cushion in late February to early March, boosting awareness and consideration ahead of Ramadan. This early activation set the foundation for a cohesive campaign journey that guided audiences seamlessly from discovery to purchase.
Results that speak for themselves
+2x
ROAS vs YoY
Top 5
BPC category rank
Maximizing
visibility across the consumer journey
During Ramadan, Wardah maximized visibility through TopView, Reach & Frequency, Reach Auction, and Video Views, ensuring consistent exposure across every consumer touchpoint. This multi-format approach enabled the brand to stay present throughout the consumer journey — from initial awareness moments to deeper engagement and conversion.
Dual-purpose creatives that bridge Brand and Commerce
To drive deeper engagement, Wardah leveraged TopView with dual-purpose creatives that strengthened brand presence while supporting commerce objectives across the consideration and conversion funnels.
Dual-purpose creatives that bridge Brand and Commerce
To drive deeper engagement, Wardah leveraged TopView with dual-purpose creatives that strengthened brand presence while supporting commerce objectives across the consideration and conversion funnels.
Let’s celebrate heartfelt moments and mindful connections on TikTok this Ramadan season. Seize the opportunity and prepare for Lebaran by fostering relevance with your audience through impactful content and ads. Stay ahead by adopting TikTok’s best practices and leveraging platform trends to make this Ramadan a success.
