68%
TikTok users start preparing for Ramadan from a month up to one week before
Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadan among n=593 TikTok users and non-users in Indonesia, 2024
Season of Stories,
Season of Growth
Ramadan on TikTok is where the season begins,
a cultural hub where meaningful stories and moments spark connection and engagement.
Backed by full-funnel solutions and actionable insights, TikTok empowers you to turn connection into business growth and make Ramadan a season of measurable impact.
3 Key Insights
Discover why TikTok is the go-to platform for Ramadan
4.8M+
videos published using #Ramadhan/ #Ramadan hashtags in 2025, growing 30% YoY
1.9x
GMV growth during
Ramadan vs
non-Ramadan period
Discover why TikTok is the go-to platform for Ramadan
4.8M+
videos published using #Ramadhan/ #Ramadan hashtags in 2025, growing 30% YoY
1.9x
GMV growth during
Ramadan vs
non-Ramadan period
Ramadan guides
Your key to unlocking the full potential of Ramadan on TikTok
Ramadan Insight
Your guide to winning Ramadan 2026. Turn Ramadan moments into Stories,and Stories into opportunity across all phases!
TikTok Marketscope
Explore TikTok Marketscope, your ultimate business intelligence tool to drive meaningful business impact.
GMV Max One-pager
Learn how to maximize GMV Max, GMV Max is a first of its kind marketing solution that looks beyond ROAS to optimize for total return on investment.
Success stories
Uncover how TikTok strategies drive success for top brands!
Wardah
Discover Wardah’s full funnel Ramadan campaign strategy combining branding and performance initiatives.
Bank JAGO
Learn how Bank Jago increase brand awareness and strengthen positioning during meaningful cultural moments like Ramadan.
DANA
Gain insight on DANA’s full funnel Ramadan campaign strategy on TikTok to increase transactions.
On-Demand
Access on-demand sessions and gain insights to scale this Ramadan!
Welcome Address: Where the Season Begins
Hanny Sanjaya
Industry Lead, TikTok Indonesia
Uncover the insights about Indonesian digital behaviour during Ramadan and the business opportunities on TikTok
How TikTok Powers Ramadan Growth
Aditya Santoso
Industry Lead, TikTok Indonesia
Leverage The Season of Stories on TikTok through learning 4 key moments and industry opportunities to empower your Season of Growth!
Bringing Ramadan to Life: Wardah
Ressa Truna Priono
Group Head Global Omnichannel Media & Partnership, ParagonCorp
Uncover how Wardah connects faith, beauty, and community through TikTok, driving meaningful engagement and real results in the holy month of Ramadan.
Winning Ramadan 2026
Prineza Andanarie
Client Solutions Lead, TikTok Indonesia
Maximize your Ramadan 2026 performance across all phases; Pre-Ramadan, Ramadan & Lebaran, and Post-Ramadan with TikTok’s full-funnel solutions.
Winning Ramadan 2026: TikTok’s Halo Impact
Martita Maretani
Director, Strategic Analytics and Insights, NielsenIQ
Decode NielsenIQ’s latest insights on the halo effect of TikTok to maximize your Ramadan 2026 performance across all phases.
Bringing Ramadan to Life: DANA
Bintoro Hanyokrokusumo
Digital Marketing Manager, DANA
Explore how DANA leverages TikTok to reach millions, inspire action, and solidify its position as a top digital finance brand during Ramadan in Indonesia.
Scale Ramadan with TikTok
Christopher Junaidi
Commercial Partnerships Solutions Manager, TikTok Indonesia
Discover how to shine during Ramadan’s most impactful moments and turn festive engagement into real growth.
Welcome Address: Where the Season Begins
13 min
How TikTok Powers Ramadan Growth
18 min
Bringing Ramadan to Life: Wardah
14 min
Winning Ramadan 2026
23 min
Winning Ramadan 2026: TikTok’s Halo Impact
10 min
Bringing Ramadan to Life: DANA
7 min
Scale Ramadan with TikTok
10 min
