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"Ngabuburich" keyword search on TikTok
Success stories
DANA’s “Ngabuburich” full-funnel strategy on TikTok
As one of Indonesia’s leading digital wallet platforms, DANA launched its ‘Ngabuburich’ Ramadan campaign to boost engagement and drive transactions during the festive period. The campaign offered exciting prizes for users who made transactions through DANA, collected DANA Points, and played ‘DANAPOLY’ — a gamified experience designed to make Ramadan spending more rewarding.
Results that speak for themselves
49%
Lower cost per purchase vs last month
47%
Lower cost per registration vs last month
Maximizing
reach through premium placements
To capture audience attention from the start, DANA utilized TopView, TikTok’s most premium placement, to deliver maximum visibility through the first video seen by users in a four-second, unskippable format. This ensured strong upper-funnel awareness and top-of-mind recall during the peak Ramadan season.
Driving efficiency across the funnel
For performance, DANA combined Smart+ and non-Smart+ campaigns, optimizing its bidding strategy to balance cost efficiency (CPA) with high transaction volume. By leveraging both Maximum Delivery and Cost Cap models, DANA successfully achieved scalable results while maintaining strong cost control.
Amplifying
engagement through TikTok LIVE Ramadan Sponsorship
To further elevate impact, DANA tapped into the TikTok LIVE Ramadan Sponsorship Package, integrating features such as Livestreamer and Creator Activations, Instant Page, Push Notification Boost, and LIVE Streaming Support. This combination proved highly effective in activating the target audience, strengthening engagement, and driving conversion.
Let’s celebrate heartfelt moments and mindful connections on TikTok this Ramadan season. Seize the opportunity and prepare for Lebaran by fostering relevance with your audience through impactful content and ads. Stay ahead by adopting TikTok’s best practices and leveraging platform trends to make this Ramadan a success.
