~2mio
Total viewers
Success stories
Bank Jago’s Ramadan strategy: Driving awareness and financial activation
Bank Jago launched its Ramadan initiative, “Beragam Cara untuk Kebaikan,” with the objective of increasing brand awareness and reinforcing its positioning as a personalized, inclusive bank offering both conventional and Sharia-compliant options. Beyond branding, the campaign aimed to drive new debit card creation and usage, while also supporting positive economic behaviour during the festive season. This was the first year of Beragam Cara untuk Kebaikan and the first-ever TikTok LIVE campaign of its kind in Indonesia, setting a new benchmark for how financial brands can activate during Ramadan.
Results that speak for themselves
+50K
Follower growth
+71.9%
Organic engagement growth
-37%
Cost per action
+14.3%
Ad recall lift
+3.7%
Total viewers
Maximize
awareness across the consumer journey
To build strong visibility during Ramadan, Bank Jago supported the campaign with consistent TikTok Ads branding and performance campaigns. This ensured the brand stayed present across key consumer touchpoints, reinforcing awareness and consideration throughout the season.
A seamless journey that drives real activation
In response to declining consumer confidence during Ramadan 2025, Bank Jago shifted beyond static promotions by combining TikTok LIVE Shopping, real-time debit card activation, and KOL storytelling into one cohesive experience.
For the first time, both Bank Jago and Jago Syariah activated TikTok LIVE Shopping at scale, guiding users through a multi-step Jago Debit Visa creation flow and driving stronger engagement than previous education-focused efforts.
LIVE content
that connects through edutainment
To enrich the campaign, Bank Jago hosted “Kajian Ramadan” TikTok LIVE sessions with creators, leveraging approachable edutainment to connect with audiences. These creator-led sessions supported the core message of wise spending, local shopping, and financial mindfulness as part of the TikTok Ramadan LIVE package.
Let’s celebrate heartfelt moments and mindful connections on TikTok this Ramadan season. Seize the opportunity and prepare for Lebaran by fostering relevance with your audience through impactful content and ads. Stay ahead by adopting TikTok’s best practices and leveraging platform trends to make this Ramadan a success.
